Looking for an interactive and immersive way to engage ALL your fans and extend your brand after an event? Fanoramic™ is an interactive and innovative 360° in-venue photo that entices your fans to navigate, find and tag themselves, then share with friends.
In a matter of minutes, BAT’s Fanoramic photo technology captures your fans’ in-game excitement quickly and unobtrusively. Within 24 hours, we deliver a fully-branded online environment for your fans to access a beautifully rendered gigapixel 360° game photo. The resolution is so high and the experience so smooth that fans can relive the excitement from the game long after the fun day. Not only can fans search for themselves, but they can also immerse themselves in gamification features used to extend fan engagement.
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Relive the excitement of the game by looking round the stadium and finding yourself and your friends. Fanoramic has a wide and expanding selection of features for you to explore:
Use the controls to pan and zoom around the stadium to find the people you know. Tag them and share it to their facebook page so they can relive their day too. Tagging yourself can also be a way to enter for prizes being given out for that particular game. If present, information on these contests will be shown within the Fanoramic
Show others what you got up to on game day. Fanoramic allows you to upload your photos, where you took them! Simply find the area of the fanoramic you took the shot and upload it for the world to see. Explore other fans’ pictures too and see what it was like watching the game from different angles.
Make sure you’re counted and fan your team in the Fanoramic. Invite other fans you know to ensure your team is the Fanoramic’s favorite. Fanning your team might also be a way to enter for prizes being given out for that particular game. If present, information on these contests will be shown within the Fanoramic.
Show your friends you were there. Share your tag with Facebook, Twitter, Fantapper, or via email. Make sure your friends come to the Fanoramic to join in the excitement of game day, share their own photos from their experience, or simply support their team.
Using modern HTML5 technologies we’ve allows fans to experience the fanoramic across the vast majority of current devices. Using your iPhone, iPad or Android device, you’ll be able to enjoy the fanoramic the same way you would from your desktop.
Have some feedback for us on a Fanoramic? Want the schedule some time to learn more about how we can increase your fan engagement? We are always pleased to hear you.
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How do you take a photo of over 100,000 fans in less than 10 minutes?
Camera? Check. Tripod? Check. Awesome Photographer? Double Check! The excitement begins before the game when our photographers scouts of the best time and place to take the fanoramic from. Once ready it takes just about 10 minutes to capture the photo of every person at the game! Don’t worry, you don’t have to stand still for 10 minutes, and because we take up to 3 photos of every stadium section, chances are we got you looking your best.
Once we’ve finished taking the photos it’s off to our processing suite to make sure things are looking good! The Fanoramic is actually a composite image made up of the 100s of photos the photographer took. By stitching them together we end up with an image which can be about 20 gigapixels! To put that in perspective, if you wanted to print it out to hang on a wall, you’d need a wall about 40 meters wide and 20 meters high. Good luck finding a frame!
Now that we have a massive 20 gigapixel image, we need to make it accessible for you to see. The picture as a whole is too big to show over the Internet so we put it through our ‘tilting’ process which creates tens of thousands of smaller images at different zoom levels. The final product is the Fanoramic – a fully interactive image that you can pan across and zoom in on to find yourself!
Fanoramic is a great post-event tool that can engage your fan base and extend your brand exposure.
Our fanoramic technology allows for an abundance of branding opportunities through the site. Show the fans an introductory video when they launch the fanoramic, or choose to display your message on the scoreboard for all to see. Branded messages can be displayed throughout the fanoramic to ensure your message isn’t lost in the crowd. Promotional material can be added to the game day photos uploaded to the fanoramic as well, bringing even more chance to engage your fans
Custom messages when your fans share the fanoramic on their social networks means your brand and message will never be far from everyone's event experience. With an average of 130 Facebook friends, your brand gets an even larger audience than just the fans at the event.
Fan data is collected on all the interactions within the Fanoramic. With this information, you can effectively reach thousands of fans after the event is over.
Please contact us if you would like to learn more. We are excited to hear from you.